Sport is our canvas.

Phenom started in 2013 with gloves and one idea: players should look as good as they play. Southern Miss wore our gloves on ESPN in 2015. Randy Moss got a custom pair in 2017. In 2019 we became the uniform provider for the Ted Leonsis–backed Arena Football League. Then came licensed collections with Call of Duty, DC Comics, Kool-Aid and Sonic, which put Phenom in front of a whole new audience.

The next era starts with football. Quantum Carbon, our flagship cleat, is on the feet of four- and five-star recruits, and its next evolution is in development. Our team sales program outfits full tackle programs with free gear at every tier. Phenom Elite is on the shelves at Dick's Sporting Goods, SCHEELS, Dunham's and Academy Sports.

We're going deeper into football. And building out from it.

Around that foundation, Phenom is expanding. We're designing more of our own product, starting with the luxury Warhawk: checkered leather, shark teeth, gold plate. A lifestyle shoe and an apparel line are next, with select pieces released as limited drops. Phenom Elite Baseball now has its own store and its own color.

This account, @phenombrand, is where the big moments land: launches, new lines, baseball, the shoe. Day-to-day football lives on @phenomelite and baseball on @phenomelitebaseball. Follow @phenombrand to see what's next.